1. Who We Are

BTS – Business Technology Solutions ("BTS", "we", "us" or "our") provides AI automation, software development, business intelligence, business technology and related digital solutions.

For personal data processed through this website for BTS's own purposes, BTS is the data controller.

2. What Personal Data We Collect

Depending on how you interact with our website, we may collect personal information such as:

• your name;
• email address;
• telephone number;
• the service or solution you are interested in;
• information contained in your project or consultation enquiry;
• information you voluntarily provide when communicating with BTS;
• technical information associated with use of our website; and
• information relating to your cookie or analytics preferences.

We do not intentionally request special-category personal data through our general website enquiry forms. Please do not submit sensitive personal information unless it is necessary and we have specifically asked you to provide it.

3. How We Collect Personal Data

We may collect information directly from you when you:

• submit our website contact form;
• submit a consultation request;
• contact BTS by email or another communication channel;
• request information about our services; or
• otherwise communicate with us in connection with our services.

4. How We Use Personal Data

We may use personal information to:

• respond to enquiries and consultation requests;
• communicate with prospective or existing clients;
• understand and assess project requirements;
• provide information about BTS services where appropriate;
• manage business relationships;
• maintain the security and operation of our website;
• understand website usage where analytics consent has been provided;
• comply with legal or regulatory obligations; and
• establish, exercise or defend legal claims where necessary.

5. Lawful Bases for Processing

Where UK data protection law requires us to identify a lawful basis, we generally rely on one or more of the following depending on the circumstances:

• Legitimate interests – for responding to business enquiries, managing prospective business relationships, maintaining website security and operating BTS's business, where those interests are not overridden by the individual's rights and interests.
• Contract or steps at the individual's request – where processing is necessary to take steps requested before entering into a contract or to perform a contract.
• Legal obligation – where processing is necessary for BTS to comply with a legal or regulatory requirement.
• Consent – where consent is required and we choose to rely on it, including for certain non-essential analytics or similar technologies.

The appropriate lawful basis depends on the particular processing activity and circumstances.

6. Website Contact and Consultation Forms

BTS uses website forms to receive business enquiries and consultation requests. Information submitted through these forms may include your name, email address, telephone number, selected service and project description.

The website forms are processed using Formspree.

Formspree

Formspree acts as a third-party service provider through which BTS receives website form submissions.

BTS currently uses Formspree's Free plan. According to Formspree's current documentation, the Free plan stores up to 30 days of submission history.

This 30-day Formspree retention period does not necessarily determine how long BTS itself retains information. BTS may retain information separately where necessary to respond to an enquiry, manage a prospective or existing business relationship, comply with legal or accounting requirements, or establish, exercise or defend legal claims.

BTS will review its use of Formspree and other third-party providers periodically and update this Privacy Policy where changes materially affect how personal data is processed.

7. Analytics and Similar Technologies

BTS uses Google Analytics to understand how visitors use the website and to help us improve its content, performance and user experience.

Google Analytics is considered a non-essential analytics technology for the purposes of our website consent mechanism.

BTS's analytics implementation is intended to operate with analytics storage disabled until the visitor provides the required consent.

We do not rely on continued use of the website as consent to non-essential analytics technologies.

8. Cookies and Similar Technologies

Our website may use cookies, local storage, scripts, tags or other technologies that store information on or access information from your device.

Some technologies may be strictly necessary for the operation or security of the website. Other technologies, such as analytics technologies, are non-essential and require appropriate consent where required by law.

Where consent is required, our cookie consent mechanism allows you to accept or reject non-essential analytics technologies.

You can also revisit your cookie preferences through the Cookie Settings link available on the website.

Our use of cookies and similar technologies is subject to applicable requirements under the Privacy and Electronic Communications Regulations (PECR) and applicable data protection law.

9. Other Third-Party Technologies

Depending on the page you visit, our website may use third-party resources or embedded technologies to provide functionality, analytics, visualisation or media.

These may include services such as Google services, YouTube, JavaScript libraries delivered through content delivery networks, fonts and other technical resources.

Where third-party technologies process personal data or access information on your device, BTS will seek to implement the appropriate transparency, contractual and consent arrangements required by applicable law.

10. Data Sharing

We may share personal information with trusted service providers where this is necessary to operate our website, provide services, communicate with you or comply with legal obligations.

Depending on the circumstances, these providers may include:

• website hosting and infrastructure providers;
• Formspree for website form processing;
• analytics providers where analytics consent has been provided;
• professional advisers where necessary;
• legal, regulatory or law-enforcement authorities where required;
• other suppliers necessary to provide a requested service.

We do not sell personal information collected through this website.

11. International Transfers

Some technology and service providers used by BTS may process information outside the United Kingdom.

Where personal data is transferred internationally, BTS will seek to ensure that the transfer is made in accordance with applicable UK data protection requirements and using an appropriate mechanism where required.

The precise safeguards applicable to a particular provider may depend on the provider's current services, contractual terms, location and applicable adequacy arrangements.

12. How Long We Keep Personal Data

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected and for any applicable legal, accounting, contractual or dispute-resolution requirements.

Website enquiries may be retained for a period appropriate to the enquiry and any resulting business relationship.

Formspree's Free plan currently retains submission history for up to 30 days within Formspree. BTS may retain relevant information separately where there is a legitimate business, contractual or legal reason to do so.

We periodically review the information we hold and securely delete or anonymise information when it is no longer required.

13. Data Security

BTS takes reasonable technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

No internet transmission or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted to or through our website.

14. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights relating to your personal data, including:

• the right to request access to personal data;
• the right to request correction of inaccurate information;
• the right to request erasure in certain circumstances;
• the right to request restriction of processing in certain circumstances;
• the right to object to certain processing;
• the right to data portability in applicable circumstances; and
• rights relating to automated decision-making where applicable.

Some rights are subject to conditions and exemptions under applicable data protection law.

To exercise a right or ask a question about your personal data, contact our Data Protection Contact, Ayman Khalil, using the contact details provided above.

15. Direct Marketing

BTS may communicate with business contacts about its services where permitted by applicable law and where an appropriate lawful basis exists.

We will respect applicable electronic marketing requirements and provide appropriate opportunities to opt out of marketing communications.

Submitting a website enquiry does not automatically mean that you have consented to receive unrelated promotional marketing.

16. AI and Automated Processing

BTS develops and provides AI-enabled software, automation and business technology solutions.

The specific nature of AI processing depends on the service involved and the applicable client agreement.

Personal information submitted through this website is not intentionally used by BTS to train general-purpose AI models unless an appropriate legal basis and applicable contractual or other requirements permit such processing.

Where BTS processes personal data on behalf of a client as part of an AI or software service, the respective roles and responsibilities of BTS and the client will be established through the applicable contractual and data-processing arrangements.

17. Children's Privacy

Our website is intended primarily for businesses, organisations and professional users. We do not knowingly seek to collect children's personal data through our general business enquiry forms.

If you believe that a child has provided personal information to us through the website, please contact us so that we can review and, where appropriate, delete the information.

18. Third-Party Websites

Our website may contain links to websites or services operated by third parties. BTS is not responsible for the privacy practices, content or security of third-party websites.

You should review the privacy information of any third-party service before providing personal information to it.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, data-processing activities, third-party providers or applicable legal requirements.

The latest version will be published on this page with the date of the most recent update.

We will review this Privacy Policy periodically and update it where necessary to keep it accurate and transparent.

20. Complaints

If you have concerns about how BTS has handled your personal data, please contact us first so that we can investigate and try to resolve the matter.

You also have the right to complain to the UK's data protection supervisory authority, the Information Commissioner's Office (ICO), if you believe your data protection rights have been infringed.

21. Contact Us